Services

Phase: Launch

Brand Activation

Direct selling and brand experiences.

We build sales concepts from the product's strengths: conversation flow, approach and visual elements that matter to shoppers. We also select, survey and secure points of sale, including location permits, POSM installation and on-site property management.

Sales teams are recruited, trained, supervised and motivated against targets agreed at the start.

What we do

  • In-store activation (GT, MT, convenience)
  • Direct selling
  • Exhibitions and product demos
  • Intercept sampling
  • Gift with purchase and incentives
  • Trade-in / buy back
  • Hybrid sampling & selling (offline + online)
Discuss a brief